Powerhouse Internet marketing services include:
Media Buying –
We are dedicated to creating and implementing results-driven online media campaigns. As your online media buyer, our clients trust us with their marketing dollars and the success of their business. We squeeze every drop of market coverage out of any marketing budget no matter how big or small. We create, implement and measure Internet marketing, advertising, and search engine strategies for both B2B and B2C clients. We identify, reseach and analyze emerging channels, Newletters and promotional sponsorships that compliment our online media campaigns. We work hard to ensure that we maximize our clients return on investment, we understand that our clients measure us based on the value we deliver to their business.
We are partnered with an outstanding, award-winning traditional advertising agency to ensure that our clients have a fully integrated advertising campaign across available to them accorss all media; both traditional: TV, Radio, Newspaper, etc. and online channels.
Social Media Marketing –
Social Media marketing seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook, Bebo, YouTube, social web applications such as Digg, Stumbleupon, Flickr, iLike, Wikipedia, and others as well as within 3D virtual worlds such as Second Life, ActiveWorlds, and Moove. There are also niche market blogs and social networks that help drive qualified traffic to your site when marketed. The goals of each SMM program or campaign will differ for every business or organization, however most will involve some form of building an idea or brand awareness, increasing visibility, encouraging brand feedback and dialogue as well as to possibly sell a product or service. Social Media marketing is not appropriate for all clients, and will not be utilized unless it is appropriate.
Microsites –
A microsite, also known as a minisite or weblet refers to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website.
With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, they're created in order to specifically carry topic-specific keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics.
Customized Landing Pages -
A customized landing page, also known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. This page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
In pay per click (PPC) campaigns, landing pages are customized to measure the effectiveness of different advertisements or ad campaigns. Using analytics, marketers can measure advertisement effectiveness based on relative click-through rates.
Press Releases –
Do you need a press release that will get results? What about one that is done quickly, without compromising one ounce of quality? Professionally written, fully optimized press releases help draw traffic to your site through distribution in industry or product specific relevant resources. Our professional copywriters have years of experience in Public Relations, journalism, copyrighting, marketing and press releases / distribution.
Powerhouse Interactive has been leveraging the power of the Internet to connect online businesses with clients for more than a decade...how may we help you? Contact Us, Email us or call (919) 604-9066 between 9AM and 5PM EST.
