Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Search Engine Marketing (SEM)
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in the search engine result pages (SERPs). Also referred to as contextual advertising, SEM is the practice of buying paid search listings that compliment your organic search listings. 1
This form of online marketing is non-intrusive because it originates when a user enters a search request; thereby indicating implied intent. These search engine results provide a valuable source for targeted traffic through either natural search engine rankings or paid advertising listings such as paid search or paid linking.
Benefits of SEM -
- Increase your sales.
- Reaches new, self-qualified sales prospects.
- Improves search engine visibility.
- Targeted business / sales goals will improve ROI
- Helps improve brand / product awareness.
- Offers low customer acquisition costs.
Landing Page Design and Usability -
Landing page design and usability analysis to evaluate and improve your landing pages and help you create a targeted path to conversion will ensure that your paid search campaign is delivering actionable, targeted messages that will convert your visitors to customers. We have perfected the process of streamlining search engine optimization and usability to ensure that once they land on your website, they are persuaded to take action and convert. Our ultimate goal is to attain low-cost conversions through effective search engine marketing efforts.
Paid Search: Targeted Search Engine Marketing -
Paid search, also called pay per click, is a form of online marketing where you bid on keywords that your target audience is searching for on a search engine or online advertising network. These advertisements usually appear above or beside natural or organic search engine results as sponsored links or sponsored ads. You agree to pay a specified amount each time someone clicks on the link to your website from search engine results. The price of the click can vary depending on the popularity of the search term.
Paid Search Campaigns -
We deliver performance based results that fit your budget through paid search campaigns that drive significant qualified traffic to your website. These paid search campaigns are carefully structured and managed to ensure that you are getting the best return on your advertising investment. With a paid search program, you are paying for results. Powerhouse Interactive manages pay per click campaigns on keyword search engines including Google AdWords, Yahoo! Search Marketing, and Microsoft (MSN) adCenter and product search engines such as Shopping.com, Pricegrabber.com, and NexTag. We also offer Media Buys and Sponsorships that are rich media buying campaigns for market / industry related websites and search engines.
Paid Search Campaign Management -
- Audit / improve existing paid search accounts
- Create new accounts
- Tracking strategy / implementation
- Keyword analysis, research and selection
- Landing page analysis / custom landing page creation
- Copywrite ad copy
- Daily account monitoring
- Weekly / Monthly campaign performance reports
- Ongoing campaign optimization = increased conversions
Paid Linking Campaign
Powerhouse Interactive offers paid linking campaigns for industry-related websites and niche search portal paid linking. Our linking campaigns are geared toward User-targeted conversions with the ultimate goal being increased visibility where your target audience is, and increased conversions. We do NOT provide link farming, reciprocal linking or any other black hat SEO methods.
Contact Us, Email us or call (919) 604-9066 between 9AM and 5PM EST.
1 http://en.wikipedia.org/wiki/Search_engine_marketing
