Internet Marketing Services

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize. 1

Our SEO Process includes:

Keyword Strategy -

Keywords are the words and phrases that people use to find your website, products, services, company, and information via the search engines. Keywords are the most basic element of search engine optimization. Through keyword research, analysis, and strategy, we will identify the language that your target audience is using to find you.

We conduct keyword research to identify all the keywords that are relevant to your business, website, and User's needs. This research identifies user needs as it determines the frequency of keywords searched on major search engines each day.

Keyword Analysis and Strategy- We assign keywords to each web page according to the page content and categories of information. A website with the architecture built on keywords is one of the most effective ways to thoroughly optimize a website. Websites that are optimized for relevant keywords are much more likely to maintain high search engine rankings and attract the right visitors. A higher number of qualified visitors can increase sales and profits tremendously, and return on your investment.

Information Architecture -

Information architecture will ensure that information on your website is structured to be meaningful to your User AND the search engines. The first step in our website optimization process is to design an effective information architecture and navigation structure. This creates a well-organized structure of information that is easy to understand and follow. Information design allows your users to find the information they need quickly and efficiently through intuitive design and appropriate calls to action. Users that can move easily through a website, are more likely to convert into buyers.

Benefits of Information Architecture / Information Design

• Navigation and link structure is effective.
• Users can move through the website easily.
• User frustration and confusion is eliminated.
• Website is clear, understandable, and appealing.
• Important data and content is easy to find and manage.
• Information persuades the user to take the desired action.

Design / Technical Optimization -

Each element of a website must be strategically coded and optimized for search engines. Design and technical optimization involves page optimization, code optimization, image optimization, and identification of additional techniques needed to increase search engine rankings. These processes are critical to search engine optimization and will improve your website's visibility, search engine rankings, and overall website structure.

Design / Technical Optimization Solutions

• Analysis of design elements
• Analysis of code and technical structure.
• Analysis of how your website is viewed by search engines (Search Engine Analysis)
• Identification of any problems or challenges that may be stopping search engine spiders.
• Recommendations and search engine optimization solutions based on findings.
• Google and Yahoo Sitemaps - we will create Google and Yahoo sitemaps and provide them to your webmaster to upload to website.

Meta Data -

• META data creation - we will custom create relevant META tags for each website page to increase visibility.
• Initial search engine and directory submissions – submission will help ensure that your website is indexed in all major search engines and directories

Content -

Communicating with your website audience is not always easy. Content on a website page directly impacts the success of your website and must be written perfectly to explain the purpose of the website, address the needs of the visitor, and describe the product or service offered. Effective content also includes marketing messages and relevant keywords to help with online marketing efforts and is the ultimate driver of search engine placement. It takes experienced Internet writers to write truly effective website content.

Successful website content should speak directly to the user through marketing messages that address their needs. A content strategy is necessary to ensure that page content collaborates with the overall keyword strategy of the website. Incorporating keywords into website content will ultimately help with all online marketing efforts and usability. Conversion optimized content incorporates marketing messages, usability best practices, and keywords for search engine optimization and placement.

Content Development Services -

• Content optimization
• Content editing

Our content developers are skilled writers specializing in search engine optimization, usability, and user-centered design (UCD). This combination of skills leads to superior content generation that accommodates the way visitors read website pages by presenting content in a readable, organized format using appropriate language, style, tone, and messaging. We can integrate content into existing websites or create new content through research, information gathering, writing, and editing.

Benefits of Effective Content Development -

• Clear and descriptive text speaks directly to the visitor.
• Usability and online marketing strategies utilized in the writing process.
• Marketing messages included to facilitate business success.
• Appropriate tone and language is chosen for the target audience.
• Keywords are integrated for search engine optimization.
• Exciting and unique language increases online conversions.

Our unique online writing strategies result in effective website content that contributes to the success of your website.

Our Ongoing SEO Services Include:

• Linking Strategy and implementation
• Ongoing content generation
• Social Media Marketing
• Newletters/ Sponsorships
• Search Engine Submissions
• Directory Submissions
• Monthly Search Engine Ranking Reports
• Bi-weekly, Monthly or Quarterly Marketing Calls

For those who have had previous website optimization we offer:

SEO Audits –these will identify any weak areas that need strengthening, offer updated strategy and update the existing SEO.

 

Contact us to learn more about our search engine optimization processes and how they can benefit YOUR business!

Contact Us, Email us or call (919) 604-9066 between 9AM and 5PM EST.

 

 

 

 

1 http://en.wikipedia.org/wiki/Search_engine_optimization