Our basic Usability Analysis identifies any obstacles impeding intuitive action between the User (site visitor) and the website.

Usability Analysis -

Usability Analysis –

Basic
In-Depth (conversion analysis)

Search Engine Analysis –

USABILITY ANALYSIS –

As the Internet has become absorbed into everyday life, it is also becoming saturated with competing brands. This has led to usability becoming more popular and widely recognized in recent years as companies see the benefits of researching and developing their websites with user-oriented instead of technology-oriented methods. By understanding and researching the interaction between product and user, the usability expert can also provide insight that is unattainable by traditional company-oriented market research. 1

Web usability - Web usability is a general approach: it is as much about the effectiveness of transferring information via the Internet, as it is about the smooth interaction of an end-user with online (and offline) software. 2

USABILITY ANALYSIS –

Basic Usability Analysis – Our basic UA identifies any obstacles impeding intuitive action between the User (site visitor) and the website. Utilizing best practices we look at site information architecture, navigation schema, content, ease-of-use, effectiveness and User Experience.

In-Depth Usability Analysis – looks at the following areas: best practices, information architecture analysis, pathways, and navigation schemas, content on the site, effectiveness, flexibility, ease-of-use, intuitiveness, User Experience (complex screens, visual appearance, instructions, workflow problems). In-depth Conversion Analysis, Navigation analysis, Functionality, Content analysis, etc. This analysis identifies usability issues and problem areas, explains why it is a problem and recommends corrections to fix any problems.

SEARCH ENGINE ANALYSIS –

SEARCH ENGINE ANALYSIS – Conducted by our engineers, this in-depth report analyzes your site through the eyes of the search engines. We look at every element used in ranking algorithms and including technical analysis, structural analysis, design analysis, content analysis and linking strategy (including back links). This in-depth technical report identifies any issues that may be impeding your natural rankings and provides detailed recommendations for fixes to overcome any obstacles standing between your site and healthy search engine rankings.



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Internet Marketing Services Internet Marketing Facts Search Engine Optimization (SEO) Search Engine Marketing (SEM) Website Design Custom Web Development Competitive Intelligence Web Analytics Usability Analysis Consulting Services Website Hosting Interactive Clients Contact Us Articles	Usability Analysis - Usability Analysis – Basic In-Depth (conversion analysis) Search Engine Analysis – USABILITY ANALYSIS – As the Internet has become absorbed into everyday life, it is also becoming saturated with competing brands. This has led to usability becoming more popular and widely recognized in recent years as companies see the benefits of researching and developing their websites with user-oriented instead of technology-oriented methods. By understanding and researching the interaction between product and user, the usability expert can also provide insight that is unattainable by traditional company-oriented market research. 1 Web usability - Web usability is a general approach: it is as much about the effectiveness of transferring information via the Internet, as it is about the smooth interaction of an end-user with online (and offline) software. 2 USABILITY ANALYSIS – Basic Usability Analysis – Our basic UA identifies any obstacles impeding intuitive action between the User (site visitor) and the website. Utilizing best practices we look at site information architecture, navigation schema, content, ease-of-use, effectiveness and User Experience. In-Depth Usability Analysis – looks at the following areas: best practices, information architecture analysis, pathways, and navigation schemas, content on the site, effectiveness, flexibility, ease-of-use, intuitiveness, User Experience (complex screens, visual appearance, instructions, workflow problems). In-depth Conversion Analysis, Navigation analysis, Functionality, Content analysis, etc. This analysis identifies usability issues and problem areas, explains why it is a problem and recommends corrections to fix any problems. SEARCH ENGINE ANALYSIS – SEARCH ENGINE ANALYSIS – Conducted by our engineers, this in-depth report analyzes your site through the eyes of the search engines. We look at every element used in ranking algorithms and including technical analysis, structural analysis, design analysis, content analysis and linking strategy (including back links). This in-depth technical report identifies any issues that may be impeding your natural rankings and provides detailed recommendations for fixes to overcome any obstacles standing between your site and healthy search engine rankings. Contact Us, Email us or call (919) 604-9066 between 9AM and 5PM EST. 1 http://en.wikipedia.org/wiki/Usability 2 http://en.wikipedia.org/wiki/Web_usability