Web analytics set up, implementation and reporting, key performance indicators, KPIs, conversion funnels, goal funnels, clickstream, pathinig and other web analytics and web measurements

Web Analytics -

You can only gauge how successful your website is if you measure it, therefore web measurement / web analytics SHOULD BE considered a fundamental cornerstones of any web venture.

Web analytics is the study of the behavior of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. 1

The objective of Web Analytics is to understand and improve the experience of online customers, while increasing revenues for online businesses. This can be done by studying the ways customers navigate in a website. According to the Web Analytics Association, the official definition of Web Analytics is:
"Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage." 2

Data collected almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. Web Analytics allows you to make data-driven business decisions.

Analytics measures traffic, conversions, and a variety of other metrics that relate to your website performance. We encourage use of Google Analytics (if you hve not already got a product) to track information about your visitors and the actions they take on your website. Our Web Analysts are specially trained and certified, and are experienced in many top analytics packages including: WebTrends, NBX (Visual Sciences), Omniture Site Catalyst and several others. Our clients are responsible for the costs of the web analytics packages. Google Analytics is available at no cost to clients however Powerhouse Interactive may charge an implementation oversight fee, depending upon the site complexity and technical resources necessary for full implementation. We track your website traffic and providing this data in a monthly report along with our Monthly Search Engine Ranking Reports.

Powerhouse Interactive is proud to have an Analytics Team Leader that is one of the first 100 certified graduates of the Web Analytics Program, a joint effort of the University of British Columbia and the Web Analytics Association, currently enrolled in the Web Intelligence Program of USC, UBC and WAA. This dynamic, common-sense, business-savvy web analyst leads our Web Analytics Team in web analytics implementation, establishment of key performance indicators (KPIs), AB Multivariate testing, web analytics consulting and training for your:

Websites
Email Campaigns
Customized Landing Pages
Microsites

Key Web Analytics Definitions

There are no globally agreed definitions within web analytics as the industry bodies have been trying to agree definitions that are useful and definitive for some time. This does not prevent the following list from being a useful guide, suffering only slightly from ambiguity.

The data measured through analytics can help you discover how users interact with your website pages and can help you identify areas that are problematic to conversion.

Analytics provides graphically enhanced reports on the following site data:

Number of website visits

Number Unique Visitors

Number of pageviews

Visits by new and returning visitors

Geographical location of visitors

Visits by sources, search engines, and other websites

Visits by keyword

Conversion rates

Visits by organic or paid listings

Marketing summary that shows conversions related to keywords, sources, and advertising campaigns.

User data showing entrance, exit, time on site, and number of pageviews.

Analytics can be customized to track and monitor any data necessary; the above are the most commonly used data sets tracked.

Contact Powerhouse Interactive to get web analytics implemented on your website so you can begin making business decisions based on data. Contact Us, Email us or call (919) 604-9066 between 9AM and 5PM EST.



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Internet Marketing Services Internet Marketing Facts Search Engine Optimization (SEO) Search Engine Marketing (SEM) Website Design Custom Web Development Competitive Intelligence Web Analytics Usability Analysis Consulting Services Website Hosting Interactive Clients Contact Us Articles	Web Analytics - You can only gauge how successful your website is if you measure it, therefore web measurement / web analytics SHOULD BE considered a fundamental cornerstones of any web venture. Web analytics is the study of the behavior of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. 1 The objective of Web Analytics is to understand and improve the experience of online customers, while increasing revenues for online businesses. This can be done by studying the ways customers navigate in a website. According to the Web Analytics Association, the official definition of Web Analytics is: "Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage." 2 Data collected almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. Web Analytics allows you to make data-driven business decisions. Analytics measures traffic, conversions, and a variety of other metrics that relate to your website performance. We encourage use of Google Analytics (if you hve not already got a product) to track information about your visitors and the actions they take on your website. Our Web Analysts are specially trained and certified, and are experienced in many top analytics packages including: WebTrends, NBX (Visual Sciences), Omniture Site Catalyst and several others. Our clients are responsible for the costs of the web analytics packages. Google Analytics is available at no cost to clients however Powerhouse Interactive may charge an implementation oversight fee, depending upon the site complexity and technical resources necessary for full implementation. We track your website traffic and providing this data in a monthly report along with our Monthly Search Engine Ranking Reports. Powerhouse Interactive is proud to have an Analytics Team Leader that is one of the first 100 certified graduates of the Web Analytics Program, a joint effort of the University of British Columbia and the Web Analytics Association, currently enrolled in the Web Intelligence Program of USC, UBC and WAA. This dynamic, common-sense, business-savvy web analyst leads our Web Analytics Team in web analytics implementation, establishment of key performance indicators (KPIs), AB Multivariate testing, web analytics consulting and training for your: Websites Email Campaigns Customized Landing Pages Microsites Key Web Analytics Definitions There are no globally agreed definitions within web analytics as the industry bodies have been trying to agree definitions that are useful and definitive for some time. This does not prevent the following list from being a useful guide, suffering only slightly from ambiguity. The data measured through analytics can help you discover how users interact with your website pages and can help you identify areas that are problematic to conversion. Analytics provides graphically enhanced reports on the following site data: Number of website visits Number Unique Visitors Number of pageviews Visits by new and returning visitors Geographical location of visitors Visits by sources, search engines, and other websites Visits by keyword Conversion rates Visits by organic or paid listings Marketing summary that shows conversions related to keywords, sources, and advertising campaigns. User data showing entrance, exit, time on site, and number of pageviews. Analytics can be customized to track and monitor any data necessary; the above are the most commonly used data sets tracked. Contact Powerhouse Interactive to get web analytics implemented on your website so you can begin making business decisions based on data. Contact Us, Email us or call (919) 604-9066 between 9AM and 5PM EST. 1 http://en.wikipedia.org/wiki/Web_analytics 2 http://www.webanalyticsassociation.org/en/cms/?306