Realizing that a website is only as good as the qualified traffic it gets, Powerhouse Interactive goes beyond routine web development and search engine optimization and extends their focus to include the broad spectrum of Internet marketing services ranging from: website usability analysis, paid search, social media consulting, social media marketing, linking programs, directory listings, conversion analysis, web analytics, and competitive intelligence.
Our business focus is Internet Marketing and all the factors that encompass successful Web marketing.
Successful Internet marketing campaigns are a combination of Internet research, analysis, competitive intelligence, strategy, tactical deployment and analytics. Whatever the purpose of your website is: eCommerce, services, lead generation, media or brand awareness, we have been helping B2B, B2C, and media customers achieve their goals since 1999. We are NOT a contracting agency that simply sells a product and hires another company to fill the work order. WE KNOW INTERNET MARKETING and we do all the work in-house!!!
Our work is quantifiable and provides a tangible return on investment (ROI). We combine innovative thinking, strategy development and refinement, competitive and industry research, outside the box creativity, and expert Internet marketing strategies and techniques to deliver quantifiable results for our clients. We measure our success through the success of our clients. Contact us when you are ready to play to win.
The internet has become an integral part of the buying process, for instance: According to J.D. Power & Associates, "89% of new-vehicle buyers use a search engine or portal at some point in their research, and 94% of used-vehicle buyers do so."
Successful marketing efforts include an integrated marketing campaign that maximizes online marketing and offline opportunities. At Powerhouse Interactive we begin client engagement by analyzing the client's business and existing marketing efforts, then apply strategic thinking to develop a customized marketing solution utilizing the correct digital channels and tactics.
- A 2005 Kelsey Group report tells us "55% of Internet users use search engines to find info about local firms.
- Since close to 70% of small businesses don't have websites, those that do need to get ahead of the pack and drive qualified traffic to their websites by ensuring natural search engine listings for relevant keywords.
- According to an iProspect study, 61% of Internet searchers think natural listings are more relevant than paid listings.
We discuss your goals and challenges –both online and offline. Then through research and analysis we determine:
- Usability Analysis - Identifies your customers' needs and how well you're addressing them.
- Competitive SWOT Analysis - Identifies what your competitors are doing right and wrong… strengths, weaknesses, opportunities and threats.
- New market opportunities and industry trends- email marketing, sponsorships, social media platforms such as the blogosphere, social media sites, and social networking sites - are any of these channels right for your business?
Using this knowledge and insight, we develop a digital strategy to guide your interactive marketing efforts. We define where online should lead and how and where it can be used to compliment your offline marketing and advertising efforts. We detail digital strategies, channels, integrated marketing tactics, campaigns, projects and budgets to best meet your objectives. We establish and identify the Key Performance Indicators (KPI’s) and metrics for monitoring the success of each online initiative and fine-tuning to assure ongoing success. At each stage, strategy, tactics and analytics underlies each decision to ensure that all details and measurements support the big-picture plan for success.
We partner with our clients to:
- Leverage the power of the Internet to help you achieve your business goals through creative interactive marketing.
- Ensure all your marketing efforts are approached holistically, complementing and maximizing one another for full benefit.
- Deploy creative interactive marketing strategy using channel and tactics that will accomplish your goals within budget.
- Provide the analytics, key measurements and reporting that details your ROI.
Consumer marketing trends that explain why the Internet and Internet search is so hot today.
Ready to create a successful website that is found where and when your audience searches for it? Ready for some return on your investment? How may we serve you?
Powerhouse Interactive...Successfully connecting online businesses with clients for more than a decade...Plug into the Power of the Internet!
pow·er·house
Pronunciation: \?pau?(-?)r-?hau?s\
Function: noun 1: a source of influence or inspiration 2: one having great power: as a: one having great drive, energy, or ability <a powerhouse online marketing agency > b: an athletic (or other) team characterized by strong aggressive playin·ter·ac·tive
Pronunciation: \-?ak-tiv\
Function: adjective 1: mutually or reciprocally active2: involving the actions or input of a user; especially : of, relating to, or being a two-way electronic communication system (as a telephone, cable television, or a computer) that involves a user's orders (as for information or merchandise) or responses (as to a poll) 3Connecting businesses with clients online with customer-engaging interactive marketing for more than a decade...how may we help you plug into the power of the Internet?
Visibility, Customer Engagement, Return on Investment
Plug in to the power of the Internet...leverage the process of user-centric website design, Usability Analysis , customer engagement, competitive intelligence, search engine optimization, and other proven Internet marketing strategies we drive qualified visitors to your website and convert those visitors into loyal, repeat customers and help you increase your market share and grow your online business based on data-driven results using web analytics.
Contact Us, Email Us or call (919) 604-9066 between 9AM and 5PM EST.
