Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Consumer marketing trends that explain why the Internet and Internet search is so hot today:
According to Insight Express, "consumer trust in advertising has plunged 41% over the past three years" and only "10% of consumers say they "trust" ads today."
In the varied world of today's media, the consumer is increasingly in control. A 2005 study by Yankelovich showed that almost 70% of consumers were actively looking for ways to block, opt-out, or eliminate advertising.
Media fragmentation is out of control—the average household today has over 100 television choices.
Given the above, the pressure is on to improve targeting—to achieve relevance and minimize waste.
Marketers held to new levels of accountability—now marketers have to prove the advertising is working.
Why is search marketing so important?
Search Marketing Statistics
An iProspect study that show 61% of internet searches think natural listings are more relevant.
A 2004 Enquiro study found that B2B users had a 63% preference for organic search results.
According to a 2005 MarketingSherpa report, "organic SEO gets a higher conversion rate than does sponsored search."
- According to the December 2005 SEMPO/Intellisurvey report, 83% of online dollars are spent on paid placement and only 11.2% is spent on organic search.
Local Search Facts:
55% of Internet users use search engines to find info about local firms.
In 2006, the estimated spending on local search was only $162 million. In 2009, it's estimated to be $3,380 million.
- Since close to 70% of small businesses don't have websites, they can't currently do paid online advertising 1
There are two fundamental reasons why search works.
Search delivers the specific, relevant information consumers are looking for—just when they need it.
- Search delivers a targeted audience, quantifiable results and a positive ROI (if it is done right!
In a Harris Interactive poll, 84% of respondents cited search engines for good customer service, topped only by supermarkets.
No wonder usage is growing.“At least 155 million people in the US used search engines in 2007,” says Mr. Hallerman. “That number will rise by 25 million in 2011 to more than 180 million people.” 2
Visibility, Customer Engagement, Return on Investment
Plug in to the power of the Internet...leverage the process of user-centric website design, usability, customer engagement, competitive intelligence, search engine optimization, and other proven Internet marketing strategies we drive qualified visitors to your website and convert those visitors into loyal, repeat customers and help you increase your market share and grow your online business based on data-driven results using analytics.
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